IYKYK eyeshadow stick
This eyeshadow stick is MARVELOUS!! The texture is so creamy & goes on oh so easy! And to mix/match with other colors in this brand, way too easy!!
One-swipe, blendable eyeshadow that locks in 12+ hours of crease-proof color. The cult-favorite stick that started a TikTok wave.


Bare — soft champagne nude
Mink — warm taupe brown
Vixen — deep smoky bronze
Plus three editor favorites for every mood & eye color.

Step 1. Swipe across the eyelid.
Step 2. Blend with your finger or a small brush within 10 seconds.
Step 3. Done. It sets, and it stays.

Most cream shadows crease within hours. The IYKYK formula uses a unique fast-setting polymer technology that locks the color in place once blended — so it wears like a powder but applies like a cream.
Vegan. Cruelty-free. Fragrance-free.
Real makeup-wearers on the IYKYK Eyeshadow Stick — the cult favorite our team can barely keep in stock.
This eyeshadow stick is MARVELOUS!! The texture is so creamy & goes on oh so easy! And to mix/match with other colors in this brand, way too easy!!
I love you products. that is why I keep ordering them!!!!
Love the color. Lasts all day. Goes with everything. But it needs sharpening and I forgot to order a sharpener. So if you purchase one , don’t forget your sharpener.
Eyeshadow usually creases even with an eyeshadow base. This one stays put all day! Love it. Glides on smooth and is highly pigmented.
Such pretty, soft colors with staying power
Last all day, wear was great & it goes with any color. I definitely would buy more.
Great eyeliner! It stays put and doesn’t budge! Got grape and the pink and I love to wear them together!
Lovely color, glides on smooth, and lasts all day!
Love this eyeshadow stick. Very smooth application, beautiful color, and doesn't irritate my eyes.
I don’t typically wear eye shadow but wanted to start. I’m still playing with it, but love the look so far. Would order again.
Loved the way it looks, it was easy to use and apply, is soft and creamy. Loved the results
Fantastic! Easy to apply! Non transferable!
I’m 78 yrs old and this color works perfectly.
smooth, easy to use, and really beautiful!
Love the shadow and the eyeliner. Plan to buy more. Stays on all day.
It looks beautiful on and it’s very creamy .
Everything that was said to promote this product was absolutely true. Goes on so well, stays all day and the colors are amazing
So easy to apply and lasts all day!!
Stays on great. I love the coverage and how easy it is to apply and th elong lasting coverage. It stays and doesn't crease or smudge.
Love this! Creamy to apply and dries and does not budge! Lovely and natural looking
I have very hooded eyes, and these eyeshadows stay in place all day without creasing. The colors are beautiful and blend well. I have purchased many of their products, and they are all truly waterproof and good for sensitive skin.
Went on smooth, lasted through the next day and I loved the color!
What a great surprise this was! I use some of the other products regularly, but had never tried this and really have not been wearing eye shadow because I am older and shadows tend to cake or crease. This went on so easy, like silk and looked beautiful all day. Can’t wait to get another color.
Great product. Easy to use even with my hooded lids. Looks great.