How long does the 1440 Longwear Eyeliner actually last?
Up to 24 hours of wear — that's where the name comes from (1440 minutes in a day). It's waterproof, transfer-proof, budge-proof and smudge-proof once it sets (about 30 seconds after application).
Can I create a smokey look with it?
Yes. Smudge the line with a brush or fingertip within 30 seconds of applying. After that, the formula sets and won't budge, so the smokey effect locks in for the full day.
How do I remove it?
Use any oil-based makeup remover or a gentle eye-makeup remover. We recommend our Triple Action Remover for the easiest takedown. Avoid scrubbing — let the remover do the work.
Will it irritate sensitive eyes or contact lens wearers?
The formula is dermatologist-tested, BHT-free, and designed to be safe for contact lens wearers and sensitive eyes. As always, we recommend a patch test if you have a known sensitivity.
Is it vegan and cruelty-free?
Yes — 1440 Longwear Eyeliner is 100% vegan and cruelty-free.
Does the pencil need a sharpener?
Yes, it's a wood pencil. We recommend a standard cosmetic sharpener — the pencil always sharpens to a fine, precise tip for clean lines and wings.
1440 minutes in a day. 1440 minutes of color that won't budge.
This innovative, lightweight liner is the new heavyweight in the category. It delivers 24 hours of vibrant, high-impact color that's waterproof, transfer-proof, budge-proof, and smudge-proof.
TruGlide Technology
The advanced formula creates an ultra-creamy, tug-free, soft-glide application that lays down vibrant, rich color evenly — no makeup-artist hand required. The pencil always sharpens to a fine tip for detailed application, so you can line, wing, and draw outside the lines.
How To Apply
Step 1. Sharpen the pencil to a fine tip.
Step 2. Apply precise lines along the upper or lower lash line. Build coverage in layers for a more dramatic look.
Step 3. Smudge with a brush or fingertip before 30 seconds for a soft, smokey effect. After 30 seconds the color sets and locks in for the full 24 hours.
The Wear-Test
Sweat through your workout, cry through your favorite movie, swim through your beach day — 1440 stays put. No flaking. No smudging. No raccoon eyes by 4 PM.
Why You'll Love It
Up to 24-hour wear — waterproof, transfer-proof, budge-proof, smudge-proof.
TruGlide creamy formula — no tug, no skip, even on sensitive lids.
12 high-impact shades from jet black to bubblegum aqua.
Always-sharp fine tip for precise lines and wings.
Vegan, cruelty-free, BHT-free.
Pro Tip: For a smokey eye, smudge within 30 seconds of application. After that, the color sets and won't budge.
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✦ Real Reviews
24-hour wear, five-star love
146 verified buyers say the 1440 Longwear Eyeliner truly lasts. Here's the proof.
4.9/5
Based on 146 verified reviews from real customers who purchased 1440 Longwear Eyeliner.
5
132
4
11
3
3
2
0
1
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"
Highly recommend!
Love this eyeliner. . I work 10 hour shifts at lowes & constantly on the go. This eyeliner literally last all day long on the waterline even & doesnt smear. Other eyeliner's id get few hours & hv to reapply, not this one.
Highly recommend 👌
JJ
Jessica J.
✓ Verified·
"
Only used olive so far
Only used olive so far but pleased with its staying power. Just what I wanted.
C
Crossingham
✓ Verified·
"
Excellent eyeliner pencils.
It's always risky to order makeup based on what it looks like on your computer screen so you rely as best as you can on descriptions and customer reviews. That being said I absolutely love the Blueberry and Eggplant eyeliners. They go on gently on the eyelid and the colors are vibrant. I thought the eggplant would be my favorite but was surprised that I tend to wear the blueberry color even more. These are reasonably priced, easy to sharpen, the shipping is prompt and the customer service efficient and friendly.
NS
Naida S.
✓ Verified·
"
Love how dark the color
Love how dark the color is and how smooth it glides on. It does not smear at all. My new favorite liner.
NV
Noemi V.
✓ Verified·
"
Great products
Love ❤️ love this product and all of the other products I have purchased from your company.
CD
Carolyn D.
✓ Verified·
"
Great eye liner
I like it. It went on smoothly. No complaints
SP
Share P.
✓ Verified·
"
Exactly as described. Really like
Exactly as described. Really like the eyeliner
VB
Vicky B.
✓ Verified·
"
WE HAVE A WINNER!
I am almost 60 and have tried EVERYTHING to find an eyeliner that lasts. We used to even heat up the liner on a lightbulb to get it soft enough to spread! lol
Not only did this stay on the inner part of my top eyelid, I did not even have to stretch out my eyelid to apply it, it efforlessly smoothed on without holding my eye at all. I will use it for ever!!!
AB
AnnetteMarie B.
✓ Verified·
"
Perfect eyeliner
I have very sensitive eyes and this product doesn’t make them sting at all. It is also very lovely to blend and a great colour
KW
Katie W.
✓ Verified·
"
I am so in love
I am so in love with this eye product. It stays on ALL day without even smudging. Will buy again!
VM
Vanzuela M.
✓ Verified·
"
FINALLY!!!
Love this! Finally an eyeliner that doesn’t melt down my face! It stays put just as intended.
KH
Kristen H.
✓ Verified·
"
it goes on easily and
it goes on easily and stays on for a long time
LD
LORETTA D.
✓ Verified·
"
AMAZING product. Love that you
AMAZING product. Love that you can put in on your waterline and it doesn't rub off.
DN
Deanna N.
✓ Verified·
"
Fabulous
Love it no smudge lasts all day
DS
Denise S.
✓ Verified·
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color is perfect , is
color is perfect , is so smooth , and rich perfect
AG
Ana G.
✓ Verified·
"
Love the eyeliner pencils!
So easy to use on my 70 year old eyelids! The pencil just glides so easily, stays put and no irritation. I love it. I wish there was a more “sapphire blue”. I got Blueberry, but it’s darker than bluer. I do love the product, though and will definitely order more!
LG
Lisa G.
✓ Verified·
"
The application is extremely simple
The application is extremely simple to apply and it lasts all day
LM
Lita M.
✓ Verified·
"
Easily glides on and it
Easily glides on and it does not fade pr smear.
KS
Kerry S.
✓ Verified·
"
I love the way it
I love the way it goes on and how it stays on
CM
Charity M.
✓ Verified·
"
This liner goes on easily,
This liner goes on easily, and looks great! It lasts all night while I am working ( nurse), and doesn’t smudge or come off, and there’s no liner where I didn’t put it! I will definitely buy again!
MW
Maryanne W.
✓ Verified·
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Favorite Pencil Eyeliner I Have Ever Used!
Goes on smooth
Last all day
Color is bold
SH
Sallie H.
✓ Verified·
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I love how this glides
I love how this glides on and stays on.
RL
Rue L.
✓ Verified·
"
Thank you so much for
Thank you so much for the very quick replacement of my 2 Longwear Eyeliners. I had originally a problem with them, contacted Wonderskin, and they came through like a reputable company that they are.
Thank you so much for meeting my expectations and as a customer, my trust. KG
KG
Karen G.
✓ Verified·
"
Best eyeliner ever!
Absolutely love the eye liner, I had read where someone else mentioned they were able to keep it on for 5 days. I was just hoping for 1 day! This will be my forever eyeliner. Thank you